Tasty Bakery
Branding
Illustration
Packaging
Social Media
OBJECTIVE
Tasty Bakery is a bakery in Ann Arbor, MI. Their goal is to provide gluten-free baked goods to their community. They are always gluten-free and sometimes also vegan, grain-free, and sugar-free. They really care about their community and made it their mission to give people with diet restrictions great options. I redesigned their brand as a personal project with the intention of creating a more upbeat and fun style.
AUDIENCE
Tasty Bakery’s target market is typically people who must follow a gluten-free and/or vegan diet because of allergies or personal choices. This audience is looking for diet-friendly alternatives for everyday or special occasion baked goods.
SOLUTION
I wanted to communicate a friendly and happy atmosphere for this bakery. The pink and orange colors express this fun and inviting message. The illustrations are meant to show a handmade look in the way they are drawn- incomplete like a doodle, and showing the baking hands making the baked goods with love and care. The logo is meant to be fun and a little funky.
