SunLove Skincare
Branding
Illustration
Product Labels
Social Media Ads & Presence
OBJECTIVE
I wanted to create a brand that made products for people who enjoy being in the sun but want to take proactive measures to protect their skin. The product line all contain ingredients that prevent sun damage.
AUDIENCE
SunLove is a brand created for outdoorsy and active type people. The target market is primarily women 25 to 40 years of age. SunLove is for women who enjoy being in the sun doing any activities ranging from outdoor sports to lounging on the beach.
SOLUTION
The gradient uses three brand colors, the “sea foam” teal, “sunlight” yellow, and “sand” beige. The gradient of these colors represents a day spent at the beach. The delicate illustrations are meant to communicate a minimalistic and delicate representation of the main products' uses. The logo is set in italics to mimic sun rays.
