Citry Drinks
Branding
Illustration
Product Labels
Social Media Ads & Presence
Website
OBJECTIVE
Citry is a fictional drink company that makes drink mixers although, they can be enjoyed by themselves. They pride themselves on using real ingredients, little sugar, and delicious flavors. They are fun and youthful and also environmentally and socially conscious.
AUDIENCE
Citry targets an audience of men and women between the ages of 25 and 40. Those who are interested in having healthier options and finely crafted flavors. This audience is also socially and environmentally minded.
SOLUTION
In order to appeal to a fun and mature drinking audience, I chose a colorful palette and youthful illustrations. I kept the logo and other typographic treatments sans serif and clean, but with a little more personality in the Roc Grotesk headlines.
